Tobistech is a UK software product company, where one investment gives you exposure to six products across six high-engagement markets, each with its own revenue model and path to scale.
Studio model · Portfolio exposure · Exit optionality.
One company owning six software products, each with its own market, users and revenue model. Any product can raise independently or spin out as it scales.
6
Products
3
Live products
AI
Core platform
UK
Holding entity
3
Apps live in app stores
Scorevance · Tracom · BibleHabit
6
Revenue models in place
Subscriptions, ads, partnerships, B2B2C
3
Products in development
Nurelium · TurnPals · CryptoxSwap
UK
Registered holding entity
Companies House · Tobistech Ltd
Six products. Six market opportunities.
Each product has its own audience, positioning and growth strategy. A health-tech investor focuses on Nurelium. A sports investor focuses on Scorevance. The structure keeps each story clean.
01
Nurelium Health
Health & Care
Privacy-first health, pharmacy/clinic partnerships, wellness subscriptions
01
Nurelium Health
Health & Care
Privacy-first health, pharmacy/clinic partnerships, wellness subscriptions
02
Scorevance
Sports AI / Football
Sports data, betting APIs, fan communities, prediction monetisation
02
Scorevance
Sports AI / Football
Sports data, betting APIs, fan communities, prediction monetisation
03
Tracom
Trading Analytics
Retail trading, fintech integration, broker partnerships, B2B2C
03
Tracom
Trading Analytics
Retail trading, fintech integration, broker partnerships, B2B2C
04
TurnPals
Social Gaming
Creator-led growth, social engagement, in-app monetisation, communities
04
TurnPals
Social Gaming
Creator-led growth, social engagement, in-app monetisation, communities
05
Bible Habit
Faith & Habits
Faith communities, church distribution, daily engagement, subscriptions
05
Bible Habit
Faith & Habits
Faith communities, church distribution, daily engagement, subscriptions
06
CryptoxSwap
Crypto & Finance
Crypto swap fees, premium portfolio tools, liquidity partnerships, B2B API
06
CryptoxSwap
Crypto & Finance
Crypto swap fees, premium portfolio tools, liquidity partnerships, B2B API
Six large markets. Six underserved audiences.
Each product targets a market with proven consumer demand, daily usage behaviour and established monetisation precedent, where existing solutions are fragmented, generic or simply not good enough.
Sports AI & Analytics
Over 3.5 billion sports fans worldwide. The sports analytics and prediction market is growing rapidly, driven by rising demand for data-driven fan experiences and the global expansion of regulated sports betting.
Retail Trading Tools
Over 14 million active retail traders globally, a figure that grew significantly post-2020. Performance analytics and journaling tools remain fragmented. Most traders use spreadsheets or nothing at all.
Personal Health Tech
Digital health is one of the fastest-growing consumer software categories. Privacy-first health tracking is a growing sub-category as awareness of data sensitivity rises among mainstream consumers.
Faith & Habit Apps
2.4 billion Christians worldwide, making it the largest single religion by adherents. Faith-based mobile engagement is underserved by quality digital tools despite the size and loyalty of the audience.
Social & Casual Gaming
Mobile gaming is one of the largest entertainment categories globally. Social and casual gaming, particularly between real friend groups, remains a high-engagement, high-retention category with strong in-app monetisation precedent.
Crypto & Finance
Over 420 million crypto users globally, with retail adoption continuing to grow. Simple, consumer-grade swap and portfolio tools remain underserved; most platforms are built for experienced traders, not everyday users.
The structural advantages of the portfolio model.
Diversified market exposure
One investment gives exposure to six products across health, sports, trading, faith, social gaming and crypto: six separate market opportunities.
Recurring usage categories
Every product operates in a market where users return daily or weekly - compounding retention, LTV and monetisation potential over time.
Shared AI infrastructure
AI, data and engineering infrastructure is built once and shared - giving each product enterprise capability at studio-level cost efficiency.
Mobile-first distribution
App stores, organic content, creator growth and community-led acquisition - each product uses the most efficient distribution for its market.
Multiple revenue models
Subscriptions, ads, premium unlocks, data partnerships and B2B2C - each product has its own monetisation strategy matched to its audience.
Spin-out and exit optionality
The structure allows any product to raise independently, form a subsidiary or be acquired - without affecting the rest of the portfolio.
One AI platform. Six products powered by it.
Rather than building separate AI systems per product, Tobistech operates a shared LLM-powered infrastructure layer. Large language models handle prediction, analysis, personalisation and content generation across the portfolio, with product-specific prompting, data and fine-tuning on top.
This means each product ships AI-powered features that would typically require a dedicated ML team, at studio-level cost. As the AI layer improves, every product in the portfolio benefits.
What the AI layer does
Nurelium Health
Symptom trend analysis, contextual health summaries and appointment preparation guidance
Scorevance
LLM-powered match analysis, probability generation and fixture narratives
Tracom
Pattern detection, trade annotation and performance insight generation from trade history
TurnPals
Dynamic game content, community matching and social engagement personalisation
Bible Habit
Personalised reading plan generation and AI-assisted reflection prompts
CryptoxSwap
Market sentiment analysis, price prediction signals and personalised portfolio insights
Multiple monetisation paths across the portfolio.
Each product has monetisation matched to its audience - reducing single-stream dependency at the studio level.
Open to strategic investors and growth partners.
We are interested in conversations with investors, accelerators, operators and strategic partners who understand the studio model and can support product growth, distribution, AI infrastructure and market expansion.
Tobi Muritala
Founder · Tobistech Ltd
Johnson Olusanya
Company Director · Tobistech Ltd
